Reading the sheet…
Gross sales—
Contribution—
Meta spend—
Net result—
Value / cost of a customer—
Trajectory
Click any column to see the orders behind it.
Contribution earned against Meta spent
EURContribution before adsMeta ad spend
Cumulative net result
running total, EURCumulative net result
Unit economics
The shaded band is what each customer costs beyond what they return on day one.
Cost of a customer against their first order
EUR per new customerCACContribution, first orderThe gap
Repeat share of orders
% from returning customersPack size
Shipping and payment fees are charged per order, not per bar.
Contribution per order by pack
EURWhat was actually sold
ordersMarkets
Top ten by revenue. Click a bar for that market's orders.
Gross sales by market
EURContribution margin by market
% of net ex-VATData health
The sheet's own checks, as of its last run.